Our history
Genesis of a brand
Beginning of 2023
Crowdfunding
The creation of CAP watch will be possible thanks to you.
​
Subscribe to the Newsletter to participate in the development of the first model.
Fall 2022
Prototype
A prototype is the realization of graphic work, choice of materials and feedback from our community.
​
Draw, erase, redraw. We are working on it!
Summer 2022
Research and Development
Turning the wood of a boat into a dial requires special skills.
We work hand in hand with local experts.
Spring 2022
Design
The design of the watch is influenced by ecodesign.
​
Choice of materials and conveyed message strongly influence our design.
Winter 2021
Reward
Three selections by incubators focused on circular economy and sustainable environment.
Two podiums during competitions.
Full-scale tests are encouraging.
Fall 2021
Research of materials
More than 15 years of experience each and a smile of children when arriving in front of the EPHJ, the international trade show dedicated to high precision in Geneva.
We meet the suppliers.
Summer 2021
Birth of the team
It is the same vision and a common friend that brought us together.
Since then the team has grown.
Summer 2021
Market analysis
Hours of reading to confirm the opportunity left by the big brands: a more transparent, circular and truly local watchmaking.
Spring 2021
The starting point
The desire to make the sustainable environment desirable, close and intimate to convey a message of hope everywhere and at all times.