![Image de Vidar Nordli-Mathisen](https://static.wixstatic.com/media/nsplsh_4b7575356d6d786b775734~mv2_d_2880_1593_s_2.jpg/v1/fill/w_125,h_69,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/nsplsh_4b7575356d6d786b775734~mv2_d_2880_1593_s_2.jpg)
Our history
Genesis of a brand
Beginning of 2023
Crowdfunding
The creation of CAP watch will be possible thanks to you.
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Subscribe to the Newsletter to participate in the development of the first model.
![Image de Kaleb Nimz](https://static.wixstatic.com/media/nsplsh_2d35724134445272455855~mv2_d_2000_1333_s_2.jpg/v1/fill/w_378,h_282,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Image%20de%20Kaleb%20Nimz.jpg)
![CAP-watch-Bild.jpg](https://static.wixstatic.com/media/f99bd4_de7b375f871344e6a8248fb02636610a~mv2.png/v1/crop/x_0,y_3,w_4032,h_3019/fill/w_378,h_283,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/CAP-watch-Bild.png)
Fall 2022
Prototype
A prototype is the realization of graphic work, choice of materials and feedback from our community.
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Draw, erase, redraw. We are working on it!
![Insta-dial.jpg](https://static.wixstatic.com/media/f99bd4_c32ad6c1a86e4d53910e0258a158931c~mv2.jpg/v1/crop/x_0,y_1544,w_1960,h_1467/fill/w_95,h_71,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Insta-dial.jpg)
Summer 2022
Research and Development
Turning the wood of a boat into a dial requires special skills.
We work hand in hand with local experts.
Spring 2022
Design
The design of the watch is influenced by ecodesign.
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Choice of materials and conveyed message strongly influence our design.
![Cap - dessin montre Noir_edited_edited.j](https://static.wixstatic.com/media/f99bd4_0c43067900f643eabeb27aecdece51d5~mv2.jpg/v1/crop/x_0,y_114,w_971,h_948/fill/w_94,h_92,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Cap%20-%20dessin%20montre%20Noir_edited_edited_j.jpg)
![PitchDay_8_CAPWatch.jpg](https://static.wixstatic.com/media/f99bd4_635289ebe35c4f90ab0098fc46dd6b26~mv2.jpg/v1/fill/w_94,h_71,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/PitchDay_8_CAPWatch.jpg)
Winter 2021
Reward
Three selections by incubators focused on circular economy and sustainable environment.
Two podiums during competitions.
Full-scale tests are encouraging.
Fall 2021
Research of materials
More than 15 years of experience each and a smile of children when arriving in front of the EPHJ, the international trade show dedicated to high precision in Geneva.
We meet the suppliers.
![IMG_6481.jpg](https://static.wixstatic.com/media/f99bd4_b0c008d1038343729c8aef4f40efdd24~mv2.jpg/v1/fill/w_94,h_71,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_6481.jpg)
![P1140213.jpg](https://static.wixstatic.com/media/f99bd4_c3e06b1124384dda9b42c4f5078c7893~mv2.jpg/v1/crop/x_570,y_303,w_1959,h_1475/fill/w_94,h_71,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/P1140213.jpg)
Summer 2021
Birth of the team
It is the same vision and a common friend that brought us together.
Since then the team has grown.
Summer 2021
Market analysis
Hours of reading to confirm the opportunity left by the big brands: a more transparent, circular and truly local watchmaking.
![WWF.png](https://static.wixstatic.com/media/f99bd4_b11b5309e486429a81c0f0744e80ae97~mv2.png/v1/crop/x_0,y_424,w_607,h_453/fill/w_94,h_71,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/WWF.png)
![Image de Brett Jordan](https://static.wixstatic.com/media/nsplsh_d2341d2b1dec4275a18e2581db3bd5b2~mv2.jpg/v1/fill/w_94,h_71,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Image%20de%20Brett%20Jordan.jpg)
Spring 2021
The starting point
The desire to make the sustainable environment desirable, close and intimate to convey a message of hope everywhere and at all times.